Investing Outside the Lines
Thursday, July 31st, 2008For many years, real estate investors who ventured into unfamiliar territory exponentially increased their risk levels. Because communication between markets was slow and poorly defined, these intrepid investors were flying blind. All that has changed.
By its nature, real estate is a local investment vehicle, with values dependent on local property characteristics, local demand, and local economic conditions. Traditionally, if one or more of these variables fluctuated — driving the local market into unprofitable territory — investors were left to choose between waiting for a turnaround and rolling the dice with less-than-favorable conditions.
Today’s property investors have a third choice; they can look for opportunities in another city, another state… even another country.
Enter the Internet
In the brave new world of real estate investment, the Internet provides visibility to markets all around the globe, as well as instant access to the information investors need to make informed decisions.
Jen Matlock, formerly of Florida and now living in Dallas with her husband, is a licensed real estate professional and instructor in real estate investment strategy. Her principal real estate activity is buying and selling residential investment properties.
For years Matlock invested successfully in her local Florida market. As that market softened, however, her business model lost viability. So she started looking elsewhere. Using the Internet as a research tool, Matlock began searching for a market in which she could operate profitably and with confidence. Her research led her to Dallas/Ft. Worth, which she determined was undervalued by 30 percent.
The market fit her business model nicely. She developed a business relationship with a Dallas-based relative who took care of the due-diligence tasks that she performed in the Florida market. The arrangement worked very well, and she was so successful with her Dallas-Ft. Worth investments that she eventually moved to the area.
And though she continues to find local investment opportunities that fit her business model, she’s also searching for other undervalued markets. In recent months, she began investing in Houston, and next year she plans to explore opportunities in San Antonio and Austin.
Stick to the plan
Successful investing in any market — local or distant — requires discipline. That means developing a business model that produces the results you want, and then following the model.
Matlock’s business model is simple in concept, but it requires abundant information. Whether she is investing locally or from a distance, she won’t put money into a property unless it generates more cash inflow than outflow and has substantial equity — at least 25 percent — after fix-up.
These criteria sound simple, but they require accurate research on real estate values and regional economics.
So Matlock also relies heavily on the Internet, because it enables her to perform her due diligence paperlessly, from start to finish. And she can move through the process of buying and selling rapidly.
For example, with a few searches and a couple clicks of the mouse, an investor can find:
• Multiple Listing Service (MLS) statistics and data on available houses
• A regional economic outlook
• Listings by neighborhood and region, by price, and by other criteria
• Demographics by region and by neighborhood
• Tools for assessing the investment potential of properties
A few short years ago, this type of information was available only by traveling to and doing research at libraries as well as city, county, and state repositories of records and data.
Another key element of Matlock’s business model is developing a tight business relationship with a person who lives in the investment market and knows it well. This person, who acts on behalf of Matlock and benefits when she benefits, may be a relative, a business associate, or another real estate professional.
More rules for investing out-of-area.
If diligent research is important for investing in your local real estate market, it’s even more important when you invest outside the lines. Here are some rules that real estate professionals say wise investors should follow.
Consider real estate investing a team effort. Unless you are a veritable renaissance woman, you’ll need to rely on others, particularly if you’re investing outside your local area. You’ll want a relationship with a real estate broker, a property manager, a local attorney, a building inspector, and an insurance agent — regardless of whether you find these capabilities in one person or several. Equally important, you must be able to trust your team members and agree on their fees before you begin making investments.
Understand real estate laws before you invest. In the United States, real estate law is essentially local law, and it varies greatly. The Western states have the best investor protections, and in some other states protections are minimal. Find out specifically what protections you’ll have before you invest in any area.
Go local first. An investment in a distant market should not be your first real estate deal. No amount of information will replace experience, and local real estate investment experience is essential as preparation for investing in distant markets.
Don’t scatter your investments.
If you’re in a good market, you’ll gain from your increasing knowledge of that market. It’s easier to focus on one or two markets than many scattered areas. Move out of the markets you know only when they stop yielding the returns you expect.
Educate yourself. The Internet is a boundless source of real estate information, and many campuses, such as the University of Texas and Washington State University, house research institutions that provide abundant real estate and regional economic information. Much of that information is available online.
Check out the Web sites of the National Association of Realtors®, CNN Money, state universities, regional newspapers, business journals, banks and other financial institutions, and real estate agents and brokers, as well as local and state government agencies’ Web sites that relate to real estate. Through these and other sites, you can educate yourself about opportunity and risk in local and distant markets.
Expand your horizons, and mitigate your risk
To be sure, there is more risk in out-of-town investing than in a local, familiar market — especially because you have to rely on other team members and you could feel pressured to make decisions without adequate knowledge. But you can improve your chances of success with careful planning and by operating from a business model that accounts for risk.
Moreover, when the real estate climate in your area is suffering, the risk you incur from investing in a distant locale may be less than that of staying local.
Source: Growing Wealth

